Location, location, location!

The old adage in real estate is that the three most important items are location, location, location. This is only partially true. A highly visible property on Manhattan Island in New York, NY will sell for more than a highly visible property in Manhattan, KS.

However, not everyone wants New York. Of the “four Ps” in marketing, Place is the one that cannot be changed. Some people would argue that Place isn’t worth focusing on in real estate for that very reason. However, it is still a very important part of the whole marketing plan. The placement of the property will help narrow who the target audience is, and what will appeal to them. Using Place to focus in on the prospective buyers helps clarify how to stage the home (Product), the best way to reach those buyers (Promotion), and how to set the Price. All four Ps work together in marketing every property. If you want to sell a property in Manhattan, KS, build marketing plan specific to the buyers that want to buy in Manhattan, KS.